Jan 15, 2009

Accidental Betrayal

Michaela (a Generation Y) began working in a company after university, with an idealistic view to how she could create a successful career, based on the promises made by the company. She soon discovered that the reality was different to her expectations: espoused corporate values were not adhered to and her eagerly anticipated career opportunities were not as she had imagined. Feeling hurt and betrayed, Michaela left.

In late 2008 Naked Generations worked with a client, who was genuinely upset at their Generation Y turnover rate. They had made both a financial and emotional investment into their graduates, many of whom were leaving. The client felt hurt and betrayed.

From the outset the trust has been accidentally broken on both sides, creating a culture of distrust which is incredibly costly to business. The economic climate is tempestuous and treacherous, meaning that more than ever that employer and employee must unite in order to steer through the storm.

It must begin before graduates join, with employers setting crystal clear expectations about the job and of the employee. They also need to fully understand the expectations of their Generation Y in order to attract, retain, and leverage their skills into the business, thus rebuilding trust between employer and employee and strengthening a company from the inside out.

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